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Patrick Naef's \"The Technology Illusion: The disenchanted myth of digital transformation\" argues that digital transformation is often misunderstood, frequently confused with mere digitization. The author proposes a four-stage maturity model, differentiating superficial \"digital cosmetics\" and isolated \"digital silos\" from true \"digital business models\" and \"digital hybrids\" that fundamentally alter operations. Naef emphasizes that IT has evolved from a support function to a strategic core, necessitating a shift in leadership mindset towards open innovation, network-based structures, and the dematerialization of physical objects into software. Ultimately, the text advocates for a comprehensive, holistic approach to leveraging technology, integrating it deeply into business models and leadership practices to foster sustainable growth and competitive advantage.

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Deep Dive Podcast: a discussion on Patrick naef's book \"The Technology Illusion\"

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Deep Dive Podcast: a discussion on Patrick naef's book \"The Technology Illusion\"

Deep Dive on Patrick naef's book "The Technology Illusion"