{"store":{"baseInfo":{"podcastTitle":"The panaef’s Podcast","slug":"panaef","podcastDescription":"

Patrick Naef's \"The Technology Illusion: The disenchanted myth of digital transformation\" argues that digital transformation is often misunderstood, frequently confused with mere digitization. The author proposes a four-stage maturity model, differentiating superficial \"digital cosmetics\" and isolated \"digital silos\" from true \"digital business models\" and \"digital hybrids\" that fundamentally alter operations. Naef emphasizes that IT has evolved from a support function to a strategic core, necessitating a shift in leadership mindset towards open innovation, network-based structures, and the dematerialization of physical objects into software. Ultimately, the text advocates for a comprehensive, holistic approach to leveraging technology, integrating it deeply into business models and leadership practices to foster sustainable growth and competitive advantage.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11084846/Audiobook_2400x2400_en_Medium_a3unv.jpg","podcastShareLogo":null,"podcastUrl":"https://panaef.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/panaef/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-m4bh5-a9242e?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":10,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"panaef","enableEngagementStats":false,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-m4bh5-a9242e-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-m4bh5-a9242e?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/01VY3AUGdsld","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-yOEYzACg1uYv","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=G-TP93LLY3WQ","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'G-TP93LLY3WQ',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":false,"sectionMaxCount":10,"enableEditorLink":false,"enableEditCookiesNotice":false,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://panaef.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69c68f92","clientSignature":"b8b2332200b9e0c0cc0966fc027e8c45","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb26335962-iejyf","episode":{"id":"pb26335962","idTag":"iejyf","title":"Beyond the Buzzword: Unpacking True Digital Transformation","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/11084846/Audiobook_2400x2400_en_Medium_a3unv_300x300.jpg","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11084846/Audiobook_2400x2400_en_Medium_a3unv.jpg","previewContent":null,"content":"

Patrick Naef's \"The Technology Illusion: The disenchanted myth of digital transformation\" examines the often-misunderstood concepts of digitalization and digital transformation, clarifying that the former automates existing processes while the latter fundamentally redefines business models, products, or services.

","publishTimestamp":1753948724,"duration":428,"mediaUrl":"https://mcdn.podbean.com/mf/web/4azbaf2wiczqqrsz/Beyond_the_Buzzword_Unpacking_True_Digital_Transformation_and_the_New_Oil_of_Databw9fc.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-iejyf-191dada","likedCount":1,"deepLink":"https://www.podbean.com/ew/pb-iejyf-191dada","transcriptUrl":null,"permalink":"/e/beyond-the-buzzword-unpacking-true-digital-transformation/","downloadLink":"https://www.podbean.com/media/share/pb-iejyf-191dada?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":4,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-iejyf-191dada","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpanaef.podbean.com%252Fe%252Fbeyond-the-buzzword-unpacking-true-digital-transformation%252F&rts=5388533e618ade09def459d3eb1f653d41f0be13","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb26335962","idTag":"iejyf","title":"Beyond the Buzzword: Unpacking True Digital Transformation","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/11084846/Audiobook_2400x2400_en_Medium_a3unv_300x300.jpg","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11084846/Audiobook_2400x2400_en_Medium_a3unv.jpg","previewContent":null,"content":"