The panaef’s Podcast
Patrick Naef's "The Technology Illusion: The disenchanted myth of digital transformation" argues that digital transformation is often misunderstood, frequently confused with mere digitization. The author proposes a four-stage maturity model, differentiating superficial "digital cosmetics" and isolated "digital silos" from true "digital business models" and "digital hybrids" that fundamentally alter operations. Naef emphasizes that IT has evolved from a support function to a strategic core, necessitating a shift in leadership mindset towards open innovation, network-based structures, and the dematerialization of physical objects into software. Ultimately, the text advocates for a comprehensive, holistic approach to leveraging technology, integrating it deeply into business models and leadership practices to foster sustainable growth and competitive advantage.
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Episodes
Saturday Jan 24, 2026
Thursday Nov 06, 2025
Wednesday Oct 29, 2025
Thursday Oct 16, 2025
Sunday Aug 31, 2025
Sunday Aug 24, 2025
Sunday Aug 24, 2025
Patrick Naefs Buch "Die Technologie-Illusion: Der entzauberte Mythos der Digitalen Transformation", und sich mit den Herausforderungen und Missverständnissen der digitalen Transformation befasst. Naef kritisiert die oberflächliche Anwendung von Technologie und plädiert für einen ganzheitlichen Wandel von Geschäftsmodellen, Organisationsstrukturen und Führungspositionen.
Thursday Jul 31, 2025
Thursday Jul 31, 2025
Patrick Naef's "The Technology Illusion: The disenchanted myth of digital transformation" examines the often-misunderstood concepts of digitalization and digital transformation, clarifying that the former automates existing processes while the latter fundamentally redefines business models, products, or services.
Wednesday Jul 30, 2025
Wednesday Jul 30, 2025
Patrick Naef's "The Technology Illusion: The disenchanted myth of digital transformation" argues that digital transformation is often misunderstood, frequently confused with mere digitization. The author proposes a four-stage maturity model, differentiating superficial "digital cosmetics" and isolated "digital silos" from true "digital business models" and "digital hybrids" that fundamentally alter operations.
Saturday Jul 26, 2025
Saturday Jul 26, 2025
Patrick Naef stellt in diesem Gespräch sein Buch „Die Technologie-Illusion: Der entzauberte Mythos der digitalen Transformation“ vor. Im Mittelpunkt stehen alle Aspekte der digitalen Transformation, die Patrick Naef mit kritischem Blick neu einordnet. In dieser ersten Foige geht es um die Abgenzung zur Digitalisierung in einem 4-Stufen-Modell.
Saturday Jul 26, 2025
Saturday Jul 26, 2025
Deep Dive Podcast: a discussion on Patrick naef's book "The Technology Illusion"